Cracking the consumer mindset has always been the holy grail of sales. Robert Cialdini’s marketing ethos sums it up best with one simple question: Why do people say yes? According to him, buying isn’t just about logic—it’s about emotion, impulse and shortcut thinking. We may look inward when making choices, but we’re also wired to…
We all know someone who refuses to see the obvious – maybe a friend who won’t admit their partner is cheating, or a family member who ignores clear signs of addiction. Sometimes, we’re the ones avoiding uncomfortable truths about ourselves. Denial isn’t just being stubborn. It’s our mind’s way of protecting us from pain we’re…
Children are such wonderful guides. They can teach us so much about the value of unconditional love and generosity. After all, wisdom isn’t always something we gain with age, but rather the way we engage with the world. We all can take inspiration from a child’s ability to find joy in the ordinary and appreciate…
In 2024, 76.4 million workers chose freelance careers. I was one of them, and I have to say, the flexibility that comes with freelance work is extremely rewarding. However, finding success in the freelance market isn’t always easy. Whether you’re just contemplating making the jump from traditional work to freelance work or you’ve been freelancing…
IBM released its 2025 CEO study with insights from over 3,000 global executives. The report is a data-backed road map for navigating disruption, boosting productivity and future-proofing businesses in an unpredictable world. It highlights five pivotal “mindshifts” that top-performing leaders are using to drive growth, from embracing risk to ignoring trends. 1. ‘Make courage your…
While friendship is essential and can have a positive impact on our well-being, it’s not always easy or simple. We might feel a range of emotions when it comes to our friendships. Feeling friendship anxiety can be confusing and distressing, and many people wonder, “Why do I feel anxious toward a friend?” Navigating a relationship…
A new study reveals that hope is not just an abstract feeling, but a powerful psychological mindset that shapes human thought and behavior. Although we exist constantly in the eternal present, our minds instinctively navigate past memories and future possibilities to shape our decisions, giving us the option to choose how we view the expanse…
Sports are a phenomenon that’s embedded in our language, fashion and media. Sports metaphors are so ubiquitous that we barely even notice them anymore; they’re used for everything from a first kiss to career trajectory. Resilient in nature, athletes often share personal stories about breaking through barriers, beating odds and conquering significant challenges—stories that are…
You’re healing and growing, but that doesn’t mean you won’t make mistakes or have moments of weakness. What you do after that is what’s important. Self-awareness is key to avoiding unhealthy coping mechanisms. And no one can help you more than you can help yourself. When you recognize unhelpful thoughts and let them pass…
Leadership manifests differently across various realms—be it in business, education, community or personal life—but its essence remains the same: the ability to uplift, inspire and motivate. Effective leaders don’t just make change, but they motivate others to do the same. Leadership isn’t a title; it’s the ability to inspire action through example—and some of the…
